Final music video, digipak and magazine advert for digipak upload

Final music video:

Directed by Faye Curry, produced by Kala Hill and edited by Georgia Pearce.

Kala and Georgia created the Final digipak for our album, embedded below is an image of the digipak.  They used research of other pop artists digipak's that Kala  had gathered to help create our own for Little mix. They used the typical conventions such as The artist name, The album title, The song list, Pictures of the artist and bright colours. The bright colours and fun pictures represent the typical conventions you would expect to see from Little Mix. The font that we chose to use for the Artist name is quiet a girly, this connotes that it is a girl band, the name is also large this shows the importance of them. For the name of the album they used a basic font and it is rather small and placed under the artist name, this is because it is not as important, however it is still one the front page as it is important for the customer to know the name of the album. For the song list they decided to use a standard font this was because the font would be rather small and it needed to be legible.

Then Kala and I went on to create a Magazine advert for advertising our digipak, to create this , again we had to research into existing magazine adverts for pop artists promoting their digipaks. The main point to this advert is to promote the release of our digipak, So we used a recognisable image from the digipak and a small image in the corner of the front cover of our digipak. The reasoning behind choosing a group  image as the main one for this advert is because it was the brightest and would therefore make the advert stand out the most. For the typography we used a balck girly font on a pink gradient this made the writing stand out, we ensured that we included all the main aspects such as the artist name, The single name and The release detail this is all the information that a consumer would need to know to purchase the single.