Draft Treatment
Below as a group we have created a draft treatment , This is a starting outline of our ideas for our music video. We will then gain feedback from this and alter it to improve it.
Date: 5/12/13
Name of artist: Little Mix
Title of track: Move
Outline of ideas for music video (Narrative,
Characterisation…) and Justification of ideas relating to artists, genre and
audience questionnaire and focus group information
This will be a performance-based video formed around a party scene as our focus group stated that this would be preferable in relation to the song. A Christmas or birthday party scene – reference to lyrics. ‘Feeling like it's my birthday, Like Christmas day came early’. Green screen scenes, which include the artist singing to the camera. This is a typical feature within Little Mix’s videos so this needs to be included to incorporate their star motifs. Dance routines should be included throughout the video as the focus group claimed that they enjoys pop music videos which include a strong dance routine and this is a typical convention of pop music. There will be the use of lots of bright colours, this will be incorporated through costumes and props. This is a convention of pop and a star motif of Little Mix. |
Resources that will be needed? (Actors, props,
settings…)
4 “Little Mix” members Extras: Party background and dance routine extras Camera & Tripod Party location Dance location Party equipment (Part poppers, glow sticks, streamers, balloons, banners, cake and candles) Costumes: Little Mix members outfits and extras costumes (provided themselves) |
To gain feedback about peoples thoughts in reference to our ideas about our music video , we created a Padlet account to gain feedback. (Link embedded below)
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